|
Ice
cream industry should celebrate its strong export growth
Press release - Trade New Zealand, Invercargill, June
27, 2003
The ice cream export industry is on a strong growth curve, leaping 22%
to total almost $40 million in foreign exchange in the year to March
2003, says Trade New Zealand.
This growth includes
strong sales in Japan, Australia and in particular a large leap in exports
to Hong Kong, says Trade New Zealand Regional Account Manager Bruno
Fremy.
"The ice cream
industry is among a group of speciality, niche New Zealand food industries
that are starting to excell overseas by adding value to our high quality
agricultural reputation," Mr Fremy says. "This export industry
showcases not only our dairying, niche manufacturing and marketing excellence,
but our leading-edge food technology research. With this sort of innovation,
the sector can only be expected to continue to grow.
"Trade New
Zealand congratulates the industry on its growth, and in recognition
of this success is proud to sponsor the Export Award in the 2003
New Zealand Ice Cream Awards."
Trade New Zealand
has sponsored the Export Award for a number of years, and provides a
prize including a package of market research services. As well as sponsoring
the Export Award, Trade New Zealand's Bruno Fremy was also a guest speaker
at the industry's national conference in Invercargill this week.
In his presentation,
Mr Fremy discussed his team's research into future food trends and consumer
expectations in the next five to 10 years, much of which will affect
not only the ice cream industry but all other speciality food industries.
"Food habits
in the developed world will experience significant change over the medium
term", Mr Fremy said. "Our research shows changes could well
include edible packaging, functional foods which provide your entire
day's vitamin and mineral needs and medicinal foods to treat medical
conditions such as diabetes, heart disease and cancer". He also
notes that new knowledge in the physiology of micro-organisms will radically
increase product shelf-life. "With the mapping of the human genome
now complete, nutri-genomics research will tell us how to stock our
refrigerators to help ward off the perils of Alzheimer's disease and
rheumatoid arthritis", Fremy added.
Aiding the food
industry towards an exciting future will be a major priority once Trade
New Zealand and Industry New Zealand are combined to form New Zealand
Trade and Enterprise on 1 July 2003. The merger will offer the food
industry and other key sectors a single organisation that can help them
respond to the challenges of competing nationally and globally. NZTE
will provide seamless, flexible and responsive service to businesses
throughout their life cycle, from start-ups to internationally competitive
exporting companies.
Among the services
that will be offered to individual businesses to help secure their future
are advice and mentoring, training and up-skilling, investment facilitation,
international market intelligence, networking and co-funding.
New Zealand Trade
and Enterprise will provide market intelligence and market development
services throughout the world. This global capability is aligned with
local strategies to develop sectors from a national and regional perspective,
while assisting individual firms to improve their capabilities to seize
the new opportunities being identified.
|