|NZ ice cream industry exports, imports, production facts and figures.|
This growth includes strong sales in Japan, Australia and in particular a large leap in exports to Hong Kong, says Trade New Zealand Regional Account Manager Bruno Fremy.
"The ice cream industry is among a group of speciality, niche New Zealand food industries that are starting to excell overseas by adding value to our high quality agricultural reputation," Mr Fremy says. "This export industry showcases not only our dairying, niche manufacturing and marketing excellence, but our leading-edge food technology research. With this sort of innovation, the sector can only be expected to continue to grow.
"Trade New Zealand congratulates the industry on its growth, and in recognition of this success is proud to sponsor the Export Award in the 2003 New Zealand Ice Cream Awards."
Trade New Zealand has sponsored the Export Award for a number of years, and provides a prize including a package of market research services. As well as sponsoring the Export Award, Trade New Zealand's Bruno Fremy was also a guest speaker at the industry's national conference in Invercargill this week.
In his presentation, Mr Fremy discussed his team's research into future food trends and consumer expectations in the next five to 10 years, much of which will affect not only the ice cream industry but all other speciality food industries.
"Food habits in the developed world will experience significant change over the medium term", Mr Fremy said. "Our research shows changes could well include edible packaging, functional foods which provide your entire day's vitamin and mineral needs and medicinal foods to treat medical conditions such as diabetes, heart disease and cancer". He also notes that new knowledge in the physiology of micro-organisms will radically increase product shelf-life. "With the mapping of the human genome now complete, nutri-genomics research will tell us how to stock our refrigerators to help ward off the perils of Alzheimer's disease and rheumatoid arthritis", Fremy added.
Aiding the food industry towards an exciting future will be a major priority once Trade New Zealand and Industry New Zealand are combined to form New Zealand Trade and Enterprise on 1 July 2003. The merger will offer the food industry and other key sectors a single organisation that can help them respond to the challenges of competing nationally and globally. NZTE will provide seamless, flexible and responsive service to businesses throughout their life cycle, from start-ups to internationally competitive exporting companies.
Among the services that will be offered to individual businesses to help secure their future are advice and mentoring, training and up-skilling, investment facilitation, international market intelligence, networking and co-funding.
New Zealand Trade and Enterprise will provide market intelligence and market development services throughout the world. This global capability is aligned with local strategies to develop sectors from a national and regional perspective, while assisting individual firms to improve their capabilities to seize the new opportunities being identified.
Bruno Fremy, Regional Account Manager (Dunedin) - Cell: (021) 647 313; Email: email@example.com
Aimee McClinchy, Communications Consultant, Communications - DDI: (09) 915 5628; Email: firstname.lastname@example.org
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